Just very well articulated is all. This blog may have a lot more of this kind of stuff on it henceforth, as the threads of hypernarrative, storytelling as a cultural practice, and the “cultural” bits of commerce and business all begin to intersect, both in my own experience and within the general trend of online idea exchange. e.g. the fact that most ARGs are really just marketing campaigns.
Also, this is one of the sources pulled for the Sugarfilled feed.