Cats and Lasers Are Useful in Explaining Some of the More Addictive Aspects of Web Use

Why We’re Powerless To Resist Grazing On Endless Web Data:

Readers responded 60-40 against allowing comments. Even more striking than the fact that these readers were denying themselves a voice was the reason some of them gave for declining the offer: Like cats chasing a laser, they wouldn’t be able to stop themselves.

“In truth we would rarely opt not to read them,” said one reader. “Blog comments have the power to hammerlock one’s attention. … We’d be impotent to resist looking over the rantings and counter-rantings. … Not only would comments be an incredible drain on one’s time (especially if we check your blog several times a day from work), but it also exposes readers to the nasty underbelly of blogging.”